< back

Sogefi Group is delighted with this listing agreement, which will allow the company to benefit from the efficiency of Doyen Auto, both in terms of its network presence (more than 1400 customers in France, Belgium, Luxembourg and the Netherlands) and its logistical performance (more than 52.000 m² of storage space within 6 European warehouses boasting a 97.5% service rating). Sogefi Aftermarket will therefore be able to benefit from the commercial dynamism and recognised expertise of Doyen Auto, a key player in automotive spare parts in Europe.

For Doyen Auto, the addition of Purflux gives them the support of a brand with an exceptional aftermarket reputation that ensures the skills and expertise of a components manufacturer of original equipment due to the breadth and depth of its range, as well as the marketing support and pricing strategy.

“The agreement signed with Sogefi Group represents a truly strategic partnership with Doyen Auto“, commented Franck Millet, the Doyen Auto Managing Director. “As a premium quality brand, Purflux brings a real added value presence to the range available to our customers. This allows Doyen Auto to confirm its position as a first choice distributor in the aftermarket”.

Thanks to Purflux, Doyen Auto and its customers – wholesalers and garage networks – will receive a considerable boost to their range of oil, air, fuel and cabin filters that they are able to supply. Closely tied to the provision of “periodic servicing”, this new agreement is an essential solution to the viability of their business given the large proportion of service demands that exist in European countries.

For these reasons, the Sogefi Aftermarket and Doyen Auto teams are now ready to roll out this cooperative arrangement, which promises so much to boost turnover and meet the demands of distributors and repair shop customers.

“This agreement with Doyen Auto is most satisfying for the Sogefi Group”, said a delighted Andrea Taschini, Managing Director of the Sogefi Aftermarket division; “Doyen Auto is a partner whose logistical rigour and commercial dynamism will allow them to make the most of the high quality of our product range, and our marketing and logistical support. Furthermore, as Doyen Auto is a shareholder in Temot International, this agreement allows us to consolidate our presence within this European buying group; of which we are proud to be one of their 22 preferred suppliers”.