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Purflux, CoopersFiaam, Fram® and Sogefi Pro filter orders will earn reward points

Guyancourt, 16 September 2014 - Sogefi Group, Europe’s leading OE and aftermarket filter manufacturer, has joined ‘Automotive Diamonds’, the independent aftermarket’s fast-growing customer loyalty rewards programme.

The new partnership means that garages ordering Sogefi’s OE quality Purflux, CoopersFiaam, Fram® and Sogefi Pro replacement filters can earn points or ‘diamonds’ on their purchases, which can then be redeemed for rewards of their choice.

Sogefi Group – which will participate in Germany, Austria, France, Spain, Portugal and Poland – is one of three new, OE quality partners to take part in the scheme from September; the other two being Gates Europe and Philips Automotive Lighting. They join founder member TRW Automotive Aftermarket and the subsequent partners DENSO After Market and Girling brand, both of which joined earlier in 2014.

Together, the five companies represent a strong portfolio of products (covering around 50% of garage turnover) from which garages can collect valuable ‘diamonds’. As well as oil, air, fuel and cabin air filters from Sogefi Group, customers can benefit from purchases of braking, steering & suspension products from TRW; ignition, thermal and electric products from DENSO; belt drive and timing systems from Gates; and lighting products from Philips.

The news underlines the core objective of Automotive Diamonds: to nurture aftermarket growth and sustainability by rewarding garages for their loyalty to numerous leading global brands.

Andrea Taschini, General Manager Sogefi Aftermarket Business Unit, confirmed: “We are delighted to join the major brands that already form part of Automotive Diamonds. It is a real endorsement of Sogefi’s OE quality, and of the trust that both customers and garages place in our filter brands. We look forward to adding value to the scheme, and to bringing innovative, premium quality filters to even more installers across Europe.”

Details about Automotive Diamonds can be found at: www.automotivediamonds.com.